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Versus added college basketball to its schedule for the 2006-07 season, as it secured the rights to broadcast eight men's Mountain West Conference basketball games, including the Conference Championship game. In 2006, Versus bid on the NFL's new Thursday and Saturday night game package (for games that would air from Thanksgiving to the end of the season), however the NFL opted instead to put games on its own NFL Network. However, the agreement was not renewed, instead moving to ESPN. Versus televised a weekly regular-season game for 11 weeks as well as a wild card playoff game. Įarly in 2006, OLN broadcast some games during the Arena Football League's 20th Anniversary season. On June 6, 2007, it was announced that Versus has agreed to a multi-year year deal with Fox Sports Net to sublicense up to 10 college games annually from the Pac-10 and Big 12 conferences totaling 19 scheduled college football games on Versus during 2007. This relationship began before OLN rebranded to Versus with the September 9 game between Colorado State and Colorado in the annual Rocky Mountain Showdown. Versus currently airs College Football on Versus games from the Mountain West Conference. Versus marketed this with the line, "Someday, someone may ask you, 'Where were you during the Cyclysm?'" A year later, the network's coverage of the Tour was promoted as "Cyclysm II" as Armstrong went for his seventh consecutive maillot jaune, which he won. This coverage was grouped under the title "The Cyclysm," which was meant to refer to Armstrong's effort to win a record sixth Tour de France. Additional Tour-related programming included the reality shows The Lance Chronicles which focused on Armstrong's training for the Tour, and The Roadside Tour, following the Cutters, a particularly devoted group of Armstrong fans. Their coverage of the Tour was hosted by Phil Liggett, Paul Sherwen, Al Trautwig, and Bob Roll. In 2004, OLN capitalized on the popularity of Lance Armstrong during the Tour de France, showing virtually nothing but Tour-related coverage for over three weeks.
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Versus is also home to many Professional Bull Riders (PBR) rodeo and bull-riding events.
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As part of the revamp, OLN acquired the rights from NBC Universal of the X Games-type Gravity Games as well as the rebroadcast rights to the CBS reality series Survivor, and began airing the series from the beginning of season one on July 24, 2005. As noted by an OLN press release, its programming is "designed to be real, bold and awe-inspiring and supports our mission to bring to life the thrills, challenges and competition in the outdoors that our audience craves." In conjunction with the revamp, OLN's logo and website (in the USA) were completely redesigned as well. In July 2005, OLN revamped its image, focusing on more extreme outdoor sporting events.